Gambling firms have been given a “call to action” over their attitude to consumer welfare in a new report published by the Gambling Commission.

The report highlights 바카라사이트 the ways in which companies must protect gamblers and also stop money laundering.

The regulator’s boss Neil McArthur said not enough was being done.

He told the BBC: “Overall the companies can do a lot more to demonstrate they care about consumers and want to treat them right and keep them safe.”

Mr McArthur, who was appointed chief executive of the Commission earlier this year, added that he wanted change to start at the very top of companies.

“We want to use our powers to hopefully drive a culture where operators’ compliance is set right from the start and which innovates to protect consumers, plus drive profits,” he said.

“Our hope is that the report will be received as a call to action for the leaders of the industry. We want them to set the tone from the top in terms of leading a culture of compliance and really try to do the right thing for the consumer and work to raise standards for them.”

Firms which do not comply with the rules can be subject to a wide range of sanctions, including fines or even the removal of their licence for a fixed period or indefinitely.

For example, last week, online gambling operator 32Red was fined £2m for failing to protect a problem gambler, while in February, betting firm William Hill was given a £6.2m penalty package for breaching anti-money laundering and social responsibility regulations.

That was the second biggest financial punishment imposed by the Commission following the record £7.8m fine given to betting firm 888 last year for failing to protect vulnerable customers.

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