PlayStar, the challenger online casino brand set to make its New Jersey market debut later this year, has added another industry veteran to its senior management team with the appointment of Dan Alexander as Chief Operating Officer.

Dan joins PlayStar with a decade of industry experience. He has spent the last three years at bet365 as Head of Casino, prior to this he was Head of Product and Platform at Mansion.

During his time at bet365 he was responsible for taking the operator’s online casino brand into new global markets and managing a team responsible for more than ten international gaming licences.

At PlayStar he will use this experience to build the foundations of the brand’s online casino product. Dan will also play a central role in growing the team with more of the brightest minds and creative talents in the industry.

Per Hellberg, CEO of PlayStar, said: “Dan brings a massive amount of product, operational, marketing and industry knowledge to PlayStar and I am delighted to welcome him to the team.

“By adding his great managerial skills to the mix, we have the perfect set-up to take the next steps in our exciting journey to become to number one casino brand in New Jersey.

“The foundation of this is our modern, agile technology platform which we are combining with the best team in the business to provide US players with a superior online casino experience.”

Dan Alexander, Chief Operating Officer at PlayStar, said: “I am delighted to join PlayStar as we prepare to launch in New Jersey, I am looking forward to shaking up the market.

“PlayStar’s approach of combining cutting-edge technology with an exceptional team is a proven formula for success and I am excited to be contributing to what will be an incredible journey.

“bet365 is a highly regarded organisation and has given me a suburb foundation of knowledge and experience to apply to the role with PlayStar.”


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